Základní info
Overview
This course provides an introduction to supervised models, unsupervised models, and association models. This is an application-oriented course and examples include predicting whether customers cancel their subscription, predicting property values, segment customers based on usage, and market basket analysis.
Audience
- Data scientists
- Business analysts
- Clients who want to learn about machine learning models
Prerequisites
- Knowledge of your business requirements
Objective
- Introduction to machine learning models
- Taxonomy of machine learning models
- Identify measurement levels
- Taxonomy of supervised models
- Build and apply models in IBM SPSS Modeler
Supervised models: Decision trees - CHAID
- CHAID basics for categorical targets
- Include categorical and continuous predictors
- CHAID basics for continuous targets
- Treatment of missing values
Supervised models: Decision trees - C&R Tree
- C&R Tree basics for categorical targets
- Include categorical and continuous predictors
- C&R Tree basics for continuous targets
- Treatment of missing values
- Evaluation measures for supervised models
- Evaluation measures for categorical targets
- Evaluation measures for continuous targets
Supervised models: Statistical models for continuous targets - Linear regression
- Linear regression basics
- Include categorical predictors
- Treatment of missing values
- Supervised models: Statistical models for categorical targets - Logistic regression
- Logistic regression basics
- Include categorical predictors
- Treatment of missing values
Association models: Sequence detection
- Sequence detection basics
- Treatment of missing values
Supervised models: Black box models - Neural networks
- Neural network basics
- Include categorical and continuous predictors
- Treatment of missing values
Supervised models:
- Black box models - Ensemble models
- Ensemble models basics
- Improve accuracy and generalizability by boosting and bagging
- Ensemble the best models
Unsupervised models: K-Means and Kohonen
- K-Means basics
- Include categorical inputs in K-Means
- Treatment of missing values in K-Means
- Kohonen networks basics
- Treatment of missing values in Kohonen
Unsupervised models: TwoStep and Anomaly detection
- TwoStep basics
- TwoStep assumptions
- Find the best segmentation model automatically
- Anomaly detection basics
- Treatment of missing values
Association models: Apriori
- Apriori basics
- Evaluation measures
- Treatment of missing values
- Preparing data for modeling
- Examine the quality of the data
- Select important predictors
- Balance the data
Course Outline
- Introduction to machine learning models
- Taxonomy of machine learning models
- Identify measurement levels
- Taxonomy of supervised models
- Build and apply models in IBM SPSS Modeler
Supervised models: Decision trees - CHAID
- CHAID basics for categorical targets
- Include categorical and continuous predictors
- CHAID basics for continuous targets
- Treatment of missing values
Supervised models: Decision trees - C&R Tree
- C&R Tree basics for categorical targets
- Include categorical and continuous predictors
- C&R Tree basics for continuous targets
- Treatment of missing values
- Evaluation measures for supervised models
- Evaluation measures for categorical targets
- Evaluation measures for continuous targets
Supervised models: Statistical models for continuous targets - Linear regression
- Linear regression basics
- Include categorical predictors
- Treatment of missing values
- Supervised models: Statistical models for categorical targets - Logistic regression
- Logistic regression basics
- Include categorical predictors
- Treatment of missing values
Association models: Sequence detection
- Sequence detection basics
- Treatment of missing values
Supervised models: Black box models - Neural networks
- Neural network basics
- Include categorical and continuous predictors
- Treatment of missing values
Supervised models:
- Black box models - Ensemble models
- Ensemble models basics
- Improve accuracy and generalizability by boosting and bagging
- Ensemble the best models
Unsupervised models: K-Means and Kohonen
- K-Means basics
- Include categorical inputs in K-Means
- Treatment of missing values in K-Means
- Kohonen networks basics
- Treatment of missing values in Kohonen
Unsupervised models: TwoStep and Anomaly detection
- TwoStep basics
- TwoStep assumptions
- Find the best segmentation model automatically
- Anomaly detection basics
- Treatment of missing values
Association models: Apriori
- Apriori basics
- Evaluation measures
- Treatment of missing values
- Preparing data for modeling
- Examine the quality of the data
- Select important predictors
- Balance the data
