MBA in Marketing

MBA in Marketing

This 18-month life long education program of weekend study (2 weekends per month) leads to a Master's of Business Administration (MBA) from the Institut Universitaire Kurt Bösch. You will take a core set of 9 courses providing you with a solid foundation in international business, another 3 core marketing courses and then choose one elective from the three offered:

• Marketing Research (Core Class)
• Consumer Behaviour (Core Class)
• Strategic Marketing (Core Class)
• Marketing Communication Strategy (Elective)
• Brand Management (Elective)
• Guerilla, Viral and Social Media (Elective)

Prior to the start of the MBA program, UNYP provides, free of charge, a pre-MBA workshop in the principles of finance, accounting, marketing and management to ensure that you begin your studies well-prepared and on an equitable level with your fellow classmates.

Our next MBA cohort begins in October 2011.

MBA core courses:

• Organizational Behavior and Leadership
• International Marketing Management
• Financial Accounting
• Managerial Accounting
• Operations Management
• Legal and Ethical Decisions
• Information Systems for Managers
• Negotiation and Conflict Resolution
• Financial Management
• Final Consultancy Project

The Marketing concentration route prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications has become a key factor in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.

UNYP is a member of AACSB International and the Czech Association of MBA Schools (CAMBAS).

MBA

T U I T I O N
	All students
Program tuition	325,000 CZK
F E E S
	All students
Application fee (one-time fee)	2,000 CZK	*NON-REFUNDABLE