MBA in Marketing

příprava na certifikační zkoušku

Základní info

MBA in Marketing

This 18-month life long education program of weekend study (2 weekends per month) leads to a Master's of Business Administration (MBA) from the Institut Universitaire Kurt Bösch. You will take a core set of 9 courses providing you with a solid foundation in international business, another 3 core marketing courses and then choose one elective from the three offered:

  • Marketing Research (Core Class)
  • Consumer Behaviour (Core Class)
  • Strategic Marketing (Core Class)
  • Marketing Communication Strategy (Elective)
  • Brand Management (Elective)
  • Guerilla, Viral and Social Media (Elective)

Prior to the start of the MBA program, UNYP provides, free of charge, a pre-MBA workshop in the principles of finance, accounting, marketing and management to ensure that you begin your studies well-prepared and on an equitable level with your fellow classmates.

Our next MBA cohort begins in October 2011.

MBA core courses:

  • Organizational Behavior and Leadership
  • International Marketing Management
  • Financial Accounting
  • Managerial Accounting
  • Operations Management
  • Legal and Ethical Decisions
  • Information Systems for Managers
  • Negotiation and Conflict Resolution
  • Financial Management
  • Final Consultancy Project

The Marketing concentration route prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications has become a key factor in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.

UNYP is a member of AACSB International and the Czech Association of MBA Schools (CAMBAS).

MBA

T U I T I O N

 

All students

 

Program tuition

325,000 CZK

 

F E E S

 

All students

 

Application fee

(one-time fee)

2,000 CZK

 

*NON-REFUNDABLE

 

 

MBA in Marketing

Vybraný termín:

 Praha

Cena

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