Personal brand as a business tool of every trader (EN)

Description

The course focuses on building and using personal branding to increase sales success.

You will get practical instructions on how to work on your personal brand in the difficult period of the Covid crisis and the prevailing sales in the online environment. You have to start the process, realize your own strength and, above all, how to be successful at this time. Build a strong personal brand in the sales team to increase sales and fulfill plans. 

Goals

Target

Contents

• What is a personal brand and why does it make sense to build a personal brand
• How to build a personal brand and use it in personal sales
• What a personal brand will bring us in sales
• How to handle a personal brand to make it useful and effective
• How to be a marketer yourself or have a strategy is important
• How to communicate your personal brand within the corporate culture and presentation of the company as a whole
• Communication channels
• Appropriate communication content
• What should I do if I need to rebrand my personal brand and it is realistic in practice?
• Good name vs. personal brand 

Study Materials

Followups