Strategic HR Marketing - in English (kurz v angličtině) - MBA professor

Marketing for HR/Strategic HR Marketing

Course Objectives:

This seminar provides an overview of marketing in today's complex, rapidly changing global business environment. Participants will gain a fundamental understanding of marketing strategy and marketing analysis.  Each participant will also be trained in the key tactics/tools used to effectively implement marketing plans (i.e., product development, pricing strategies, marketing communications, and distribution management). The seminar will enable HR managers to effectively recruit for marketing management talent, as well as to interact with marketing managers within their organizations.

The seminar will use a combination of interactive lectures, small group discussions, and case studies to ensure active involvement of the participants during the instruction.

Key Learning Points:

Upon completion of the seminar, the participants will have a clear understanding of the following issues:

• Definition and Importance of Marketing (The role of Human Resources)
• Key concepts such as  Marketing Mix, Segmentation, Differentiation and Positioning (Implications for HR Managers)
• Designing the Marketing Mix – Product, Price, Promotion, Place and People
• Customer and Competitive Analysis
• The Unique Characteristics of Services, and their marketing implications
• Dimensions of Service Quality
• Benchmarking Service Excellence (HR as a Service Enterprise)
• Brand Management  (Creating a Brand for HR)
• Marketing Plan – Strategy & Execution (Hiring & Retention of the Best Human Resources: Application Project)

Target Group: HR Managers

Duration: 3-4 days, depending on depth of coverage required

Faculty: professor from prestigeous US EMBA program