Creating and Implementing Successful Marketing Strategy
Course Objectives:
This seminar provides an overview of marketing in today's complex, rapidly changing global business environment. Participants will gain a fundamental understanding of marketing strategy and marketing analysis (i.e., customer analysis, competitor analysis, and company analysis) as well as an appreciation of the basic strategic issues involved in market segmentation, market selection, and market positioning. Each participant will also be trained in the key tactics/tools used to effectively implement marketing plans (i.e., product development, pricing strategies, marketing communications, and distribution management). The ethical dimension of marketing decision making is emphasized throughout the learning process.
The seminar will use a combination of interactive lectures, small group discussions, and case studies to ensure active involvement of the participants during the instruction.
You´ll learn to:
• Develop an enhanced perspective of the key dimensions of marketing;
• Understand the role of the marketing environment in shaping marketing strategy;
• Identify the major marketing issues faced by organizations;
• Analyze case studies which involve different marketing problems, and use the
appropriate tools for effectively solving them;
• Reason, develop, present, defend, and implement their marketing strategy.
Target group: marketing and sales managers; executives running their own businesses
Duration: 3-4 days
Faculty: professor from prestigeous US EMBA program
Creating and Implementing Successful Marketing Strategy - in English (kurz v angličtině) - MBA professor
