Marketing in English

Kurz na míru

Základní info

This highly interactive four-day course first builds the core words and phrases needed by marketing personnel in order to perform their work in English. Through a series of activities, course participants will then use the language of marketing in a range of practical settings so as to practice and gain confidence in selected marketing settings. Summary of lexis areas:

  • Marketing fundamentals
  • Language relating to customers and customer satisfaction
  • Language of marketingn data and databases
  • Language of customers relationship management
  • Language of market segemntation and demographics
  • Brands and branding

At the end of the course participants will have built and practised the language of marketing and should feel confident to participate effectively in meetings and planning, both internally within the company, as well as in interaction with third-party partners.

Marketing in English

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