Services Marketing - in English (kurz v angličtině) - MBA professor
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Kurz na míru
- ID akce:1385116
Popis kurzu na míru Services Marketing - in English (kurz v angličtině) - MBA professor
Services Marketing
Course Objectives:
This course seeks to provide an understanding of the unique marketing/management issues related to service industries (e.g. telecommunications, consulting, software, and healthcare). The growing role of services in the global economy will be discussed and key differences between products and services will be examined.
Key Learning Points:
Upon completion of the seminar, the participants will have a better understanding of the following concepts:
- Unique Properties of Services
- Services Marketing Mix
- Dimensions of Service Quality
- Services Gap Model
- Customer Profitability & Lifetime Value
- Web-based Services and e-Metrics
- Managing Supply-Demand imbalance
Target Group: Marketing and Operations Managers in Service Organizations at all levels (Entry level, Mid-level, Senior Level)
Duration: 3-4 days depending on depth of coverage required
Faculty: professor from prestigeous US EMBA program
