Brand Management III. - in English (kurz v angličtině) - MBA professor
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Kurz na míru
- ID akce:1385114
Popis kurzu na míru Brand Management III. - in English (kurz v angličtině) - MBA professor
Brand Management III
Course Objectives:
This seminar will focus on how to create an impactful Strategic Brand Plan for an organization at the global and/or market level. It will build on the theoretical concepts covered in the first seminar on brand management, and the tactical/execution concepts covered in the second seminar.
Key Learning Points:
Upon completion of the seminar, the participants will have a better understanding of the following issues:
- Brand Core & Identity
- The Brand Value Chain
- Linking Corporate Reputation to Brand Power
- Managing Brand Strategy over time
- Brand Strategy over geographic boundaries/market segments
- Role of finance in branding (Brand ROI)
- Brand Integrity & Vulnerability
- Building a Creative Organization for Branding Efficacy
Target Group: Brand Managers, Product Managers & Marketing Managers (Entry Level, Mid- Level and Senior Level)
Duration: 2-3 days (depending on the depth of coverage required)
Faculty: professor from prestigeous US EMBA program
