Brand Management II. - in English (kurz v angličtině) - MBA professor
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Kurz na míru
- ID akce:1385090
Popis kurzu na míru Brand Management II. - in English (kurz v angličtině) - MBA professor
Brand Management II.
Course Objectives:
This module will focus on how to create powerful brands using the different elements of a successful implementation strategy. It will build on the theoretical concepts covered in the first course on brand management.
Key Learning Points:
Upon completion of the seminar, the participants will have a better understanding of the following issues:
- Role of Market Research in brand development
- Linking different elements of the marketing mix (price, promotion, distribution) to the brand strategy
- Creative strategy/execution techniques
- Use of brand elements, visual aesthetics, meaningful themes to enhance brand power
- Co-branding Strategies
- Effective brand management at the local market level
Target Group: Brand Managers, Product Managers & Marketing Managers (Entry Level, Mid- Level and Senior Level)
Duration: 2-3 days (depending on the depth of coverage required)
Faculty: professor from prestigeous US EMBA program
