Brand Management I. - in English (kurz v angličtině) - MBA professor
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Kurz na míru
- ID akce:1385089
Popis kurzu na míru Brand Management I. - in English (kurz v angličtině) - MBA professor
Brand Management I.
Course Objectives:
This seminar will examine the role of brands as strategic assets, and how effective branding can be a source of competitive advantage in today’s competitive marketplace. It will also emphasize how strong brands can transcend different geographies, cultures and market differences.
Key Learning Points:
Upon completion of this seminar, a participant should be able to:
- Understand the concept of brand equity and how it can be measured;
- Assess the role of brands in creating customer value and competitive advantage;
- Identify the key attributes of dominant global brands;
- Create an effective brand positioning strategy;
- Understand the sources of brand loyalty;
- Evaluate the value of umbrella brands; and,
- Conduct an effective Brand Audit.
Target Group: Brand Managers, Product Managers & Marketing Managers (Entry Level, Mid- Level and Senior Level)
Duration: 3-4 days (depending on the depth of coverage required)
Faculty: professor from prestigeous US EMBA program
