Digital Marketing & AI Strategy

Gain practical skills in one of today's fastest-growing industries and discover how artificial intelligence is transforming the world of digital marketing.

This intensive summer course provides a comprehensive introduction to digital marketing, combining strategic thinking with hands-on experience. Participants learn how to develop an effective digital marketing strategy and implement it across key online channels, including social media, PPC advertising, email marketing, SEO, and web analytics. The course also explores website creation, performance evaluation, and the latest AI-powered marketing tools and trends.

Throughout the programme, students work on real-life case studies and practical assignments, allowing them to apply newly acquired knowledge in realistic business scenarios. By the end of the course, participants will understand how to plan, execute, analyse, and optimise digital marketing campaigns while confidently using modern AI tools to enhance marketing performance.

No previous marketing experience is required, making the course suitable for students from a wide range of academic backgrounds who are interested in business, communication, entrepreneurship, or digital technologies.

Key learning outcomes

• Understand how AI is transforming digital marketing.
• Create an effective digital marketing strategy.
• Learn to use social media, PPC, email marketing, SEO, and web analytics.
• Understand the fundamentals of website creation and online promotion.
• Evaluate campaign performance using data and analytics.
• Explore the latest digital marketing trends and AI-powered tools.

The course is delivered in an international environment, giving participants the opportunity to collaborate with students from around the world while earning valuable academic and practical experience.