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Creative workshop: Me! Brand in the team!

Discovering personal brands as unique within the business team. Guided workshop in the form of coaching.  
Level
Designed for participants with basic knowledge and experience
intermediate
Course length
4 hours
Language
 cz  eu
Course code
PU21010242
Sales skills
Category:
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Courses on a specific date with a live lecturer

Term
Language
Place
Form
?
How and where the course takes place.
Price without VAT
Open term
?
We will agree on a specific date together. This is a non-binding order.
Language
Place
online
Form
virtual classroom
?
Online training with a lecturer at a specific time.
Code of the course: PU21010242-0002
Price without VAT
4 500 Kč
Open term
?
We will agree on a specific date together. This is a non-binding order.
Language
Place
online
Form
virtual classroom
?
Online training with a lecturer at a specific time.
Code of the course: PU21010242-0005
Price without VAT
4 500 Kč

Course description

You will get individual practical steps to build a personal brand of the trader and procedures for its subsequent development. The output is the identification of the trader's personal brand, the setting of a complete strategy and instructive steps for use in real trading practice.

Target audience

To all who want to get practical steps to build a personal brand. 

Course content

  • Definition of yourself
  • Personal brand strategy
  • Personal brand communication
  • Personal brand communication vs. the company I work for
  • Communication channels
  • Content of communication
  • Effective use of personal branding
  • How to further develop and take care of your personal brand 

Materials

Lecturer's presentation in electronic form.

Objectives

  • Identifying the merchant's personal brand
  • Setting up a complete strategy
  • Obtaining instructive steps for use in practice in trading 

Lecturers

Lenka Benetková
Lenka Benetková

Lenka has worked in the media for more than 20 years as a sales director. She has built a number of sales departments, set up business philosophies and led teams to successful sales in the B2B segment. She is currently a freelancer and deals with consulting and designing business projects. She specializes in crisis management within sales departments and constantly strives to discover new opportunities for the sale of products and services not only in the media sphere.

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