Marketing Professionals Program

The Marketing Professionals Program is a four-day workshop designed for the marketer who is indeed challenged by this complex, changing, and competitive world. It offers a new definition of marketing which elevates marketing from the tactical to the strategic level, and re-casts it as the organization’s profit center.

The program introduces a proprietary 8 Ds Framework of strategic marketing management, progressing through this framework step-by-step and thereby highlighting the newest tools in marketing.

Benefits to You :

• Recognize and appreciate the importance, scope, and nature of marketing in competitive markets
• Have a new framework for strategic marketing management, and
• Have a new set of marketing tools <br>

You will then be able to:

• Create a new strategic vision for marketing in your organization
• Develop tactical policies, procedures, and programs for implementing this strategic vision
• Oversee the ongoing management of these tactical policies, procedures, and program

Marketing in today’s complex, changing, and competitive world is more challenging than ever. To be successful requires a more robust vision of marketing, with an expanded and central role in the organization. It also demands discipline— a structured and systematic approach to marketing. And it mandates a mastery of state-of-the-art marketing tools.